The demand for luxury coastal properties continues to rise in 2025: what does this mean for Lanzarote?
The post-pandemic recovery, the rise of remote working, and a growing desire for a more balanced lifestyle have driven a clear trend in the global property market: the demand for luxury homes in coastal locations continues to grow. From the French Riviera to the Portuguese and Spanish archipelagos, high-net-worth buyers are seeking sun, privacy, and exclusivity.
But how does this global trend play out in Lanzarote, and how is the local property market—particularly in the prime segment—adapting? In this analysis, Killeen Property Group, through our dedicated luxury brand KPG Prestige, shares our perspective on the impact of this shift and the opportunities it presents.
A Surge in High-End Coastal Property Demand
Recent analyses indicate a significant increase in demand for luxury properties in Spain’s coastal regions. According to a report by Idealista, Spain is solidifying its position as a leading destination for luxury real estate investment, with properties valued over €2.5 million attracting considerable interest from international buyers.
In the Canary Islands, the luxury property market has experienced substantial growth. Data from Investropa and Canarian Weekly reveals that the number of properties with sea views sold in the Canary Islands increased by 12% in 2024, highlighting the growing appeal of coastal luxury homes.
Lanzarote: an emerging gem in the luxury market
Against this backdrop, Lanzarote is becoming a sought-after destination for high-end buyers, particularly from Northern and Central Europe (Germany, Belgium, the Netherlands, Ireland, and the UK). The reasons are clear:
• A protected and exclusive natural environment, where sustainable urban planning prevents overdevelopment.
• A warm and stable year-round climate.
• Direct air links to over 40 European cities.
• Attractive tax incentives and legal security.
Killeen Property Group’s brand specialised in prime real estate, KPG Prestige, has observed a 30% increase in enquiries for high-end properties throughout 2024—and all signs suggest this trend will continue through 2025.
What kind of properties are luxury buyers looking for in Lanzarote?
The profile of the luxury buyer in Lanzarote has evolved. It’s no longer just about traditional villas with sea views. Today’s high-net-worth investors are seeking holistic experiences and unique properties, such as:
• Contemporary villas featuring smart home technology and energy efficiency.
• Homes with character: architecture that blends into the landscape, often inspired by César Manrique.
• Properties with additional services: holiday rental management, maintenance, legal advisory.
• Exclusive locations like Puerto Calero, Playa Blanca (Montaña Roja), Las Coloradas, or La Asomada.
Privacy, sustainability, and the ability to work remotely from a privileged location are increasingly valued by discerning buyers.
KPG Prestige’s response to this evolving demand
As the luxury division of Killeen Property Group, KPG Prestige has refined its strategy to respond to this new international buyer profile:
1. A carefully curated portfolio of exclusive properties
We only include properties in our collection that meet strict criteria for quality, uniqueness, and potential for capital appreciation. Every villa or plot is rigorously assessed before being presented to clients.
2. Multilingual, end-to-end service
Our team of expert advisors is multilingual. We guide clients from the first viewing to post-sale support, with a bespoke and confidential approach.
3. Strategic partnerships
We work closely with architects, interior designers, and wealth managers to deliver fully tailored solutions.
4. Investment in visibility and technology
We’ve expanded our presence on international portals, introduced premium virtual viewings, and developed exclusive content targeting the high-net-worth segment.
Opportunity and investment: Lanzarote as a safe haven
In a global context of economic uncertainty, property in secure, well-regarded locations has cemented its role as a safe-haven asset for discerning investors. Lanzarote offers exactly that:
• Political and economic stability.
• Limited supply (due to strict urban planning regulations), which strengthens property values.
• Strong potential for high-end holiday rentals, particularly for 3–4 bedroom villas.
We see significant opportunity in early acquisition of exclusive properties that are not yet on the radar of large investment funds. Lanzarote is currently entering a phase of international recognition in the luxury real estate market—and those who invest now will be ahead of the curve in years to come.
Conclusion: 2025, a pivotal year for luxury in Lanzarote
The growing demand for prime coastal property is not a passing trend—it’s a market evolution driven by demographic shifts, technology, and lifestyle changes. At Killeen Property Group, we strongly believe Lanzarote is ready to establish itself as a leading destination in Europe’s luxury segment.
Our commitment remains to deliver excellence, innovation, and deep market knowledge, supporting every client—whether buyer or investor—on their journey to a smart investment and an extraordinary life.