Lanzarote Looks West: Unlocking the U.S. Tourism Opportunity

Market trends

At Killeen Property Group, we are always keeping a close eye on trends that shape the future of Lanzarote — and the recent strategy presentation from Turismo Lanzarote, in collaboration with Magí Castelltort Claramunt, Tourism Counsellor at Turespaña New York, provided some truly exciting insights into a new and growing market: U.S. tourism.

As Lanzarote continues to evolve as a premium destination, understanding this new opportunity is key — not only for tourism operators, but also for property investors, accommodation providers, and anyone passionate about the island’s future.

The U.S. Traveller: A Valuable New Guest for Lanzarote

The U.S. is currently the 4th largest market globally in terms of tourism spending. American travellers are known for their interest in high-end accommodation, from boutique hotels and resorts to luxury holiday rentals — exactly the kind of properties that Lanzarote can offer.

According to Turismo Lanzarote’s findings:

  • Over 70% of U.S. travellers to Spain stay in 4- or 5-star accommodation.
  • Their average trip lasts 7.1 nights, with an average spend of €2,024 per person.
  • They are open to multi-city travel, and willing to make one or two stopovers — making Lanzarote well within reach.

Interestingly, their peak travel months — May, June, and July — help to complement the existing European tourism calendar, potentially boosting Lanzarote’s visitor numbers during quieter periods.

What Are U.S. Visitors Looking For?

Key outbound states include New York, California, Florida, Texas, and Illinois, with a strong demographic focus on travellers aged 25-44 with an average household income of $125K-$149K.

This is a market looking for:

  • Comfort and quality
  • Authentic local experiences
  • Stylish, well-managed accommodation
  • A mix of relaxation and adventure

Lanzarote’s unique blend of natural beauty, outdoor activities, gastronomy, and luxury stays makes it an ideal candidate to join the list of top Spanish destinations for U.S. travellers — alongside Madrid, Barcelona, Mallorca, Tenerife, and Menorca.

How Killeen Property Group Supports This Opportunity

At Killeen Property Group, we understand that welcoming a new type of guest means raising the bar in property standards, service, and guest experience. Our focus has always been on providing exceptional accommodation solutions — and the growing U.S. market aligns perfectly with that mission.

For property owners looking to tap into this new audience, we offer:

  • Expert property management
  • Stylish refurbishment and staging advice
  • Marketing strategies tailored to international guests
  • Support with holiday rental compliance and operations

We see the arrival of U.S. tourism not just as a trend — but as a fantastic opportunity for Lanzarote to position itself as a world-class destination, ready to welcome guests seeking luxury, authenticity, and quality.

Ready to Prepare Your Property for the U.S. Market?

If you’re a property owner in Lanzarote looking to make the most of this emerging opportunity, Killeen Property Group is here to help you every step of the way.

Discover the full report from Turismo Lanzarote here: https://corporativa.turismolanzarote.com/turismo-lanzarote-reune-al-sector-turistico-para-definir-una-estrategia-conjunta-enfocada-en-el-mercado-de-eeuu/