Lanzarote

Aligning with our destination: a few weeks ago, Killeen Property Group CEO, John Killeen, has had the pleasure to attend the presentation of the new brand positioning of Lanzarote as a premier touristic destination, a crucial information to align our real-estate group strategy with the values and needs of its visitors.

Renowned for its sustainable tourism, Lanzarote now faces the challenge of seamlessly integrating tourism with the island’s socioeconomic model. At a critical maturity stage, the brand seeks rejuvenation to spur new growth.

Lanzarote’s unique charm lies in harmoniously blending tourism with nature through artistic creativity. Under the “The Best Climate in the World” umbrella, Lanzarote differentiates itself by emphasizing sustainability, nature, and quality. These pillars underscore its brand claim, “The Different Island“, making it an aspirational destination aligned with future tourism trends of sustainability and positive impact.

These aspects are key to our strategy as a real estate company: we know you seek a property combining sustainability, the connection to Lanzarote unique nature and all the comfort you need to make the most out of our beautiful island. Because being connected to Lanzarote is what will help us connect with what you, as a future home-owner, need. Find out about KPG brands on our website: https://killeenpropertygroup.com